I am going to make a bold prediction and I am sure there will be many people who think I'm nuts. Facebook will be out of business in the next 5 years ! I dont think they can monetize their 1 billion + users. People come to the service to view the latest news on their friends and thats it !! How many of you have ever clicked on a FB ad unless by mistake. I log on every day and never ever ever have clicked on an ad.