It seems ETFs get a lot of coverage in the larger media arena but that they are seldom discussed here on the micro level. My hope is that this thread can serve as a general forum for the discussion of new and even existing ETFs, trends in these vehicles, and also serve as a discussion on strategies respective to ETFs. As a relatively new investor (DRIP for 10+ yrs / active management for ~3 yrs) what we are experiencing in the market is foreign to me. I remember the flat lining of the markets from '05 and before (I've been a student of the markets well before putting money to work) and obviously was rewarded nicely, like many of you, with the oil, commodities, emerging market as well as tech bull markets of the past couple years. However, at this juncture with the economy in recession or at least on the brink I do not have personal experience navigating the many treacherous pitfalls one can make with extreme volatility and vacillation in the markets. For this reason I'd like to spread some of my risk by purchasing ETFs rather than individual stocks until the market environment normalizes or stabilizes. The general consensus seems to be that banks should benefit from an increase in the yield spread due to a low interest rate environment. Also retail is predicted to be a winner. I would like to avoid the possibility of getting my picks wrong by choosing a bank that will disclose larger than expected write downs or a retailer than runs in to a raw cost issue or whatever one could imagine goes wrong. However, I would like exposure to these sectors and was wondering if any of you can recommend a few strong ETFs in these sectors for me to apply my due diligence. I'd prefer to go domestic in this endeavor as I believe it is still time to be somewhat conservative though I'd like to dip my toes in the water once again and put money to work. I have no problem locating sector ETFs but evaluating fund families (and do managers even matter in this arena?) is something I am not familiar with. Can any of you offer guidance on these new-to-me investment options? Thanks in advance for your replies.