Story stocks without any follow-through of real growth always end the same way. Slow trickle down. Study the big story pumps from recent years: DGLY in 2014, NLNK 2015, HMNY in 2017, TLRY in 2018, and BYND now probably ends the same way. (There's more, just a few that come to mind) Price action is your friend. Know the news, trade the action.