Pre-IPO Insider: This Company Is Disrupting Not One But Three Markets

Discussion in 'Trading news and analysis (syndicated content)' started by StreetAuthority, Feb 9, 2017.

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  1. StreetAuthority

    StreetAuthority Active Member Official Contributor

    The boom in equity crowdfunding has restarted the engines of innovation and we’re seeing more companies set out to disrupt their markets every week in Pre-IPO Millionaire.

    Any time a company can completely change the game with a new twist on an old product or a revolutionary idea, the upside potential for early investors can be amazing. Think PayPal and what it did for ecommerce or how Netflix (Nasdaq: NFLX) is disrupting the market for entertainment.

    I’ve found one company that isn’t just disrupting one market, but three. It developed the first real innovation in 35 years in a $2.2 billion market and it’s an innovation that combines two other markets that add billions more to the market size.

    You can’t buy shares in the stock market. This is still a private company.

    But you can get a piece of the action as a pre-IPO investor.

    The First Innovation To Hit The Bicycle Market In Over 35 Years
    ElliptiGO sprang from necessity and is helping to solve one of the biggest problems for runners -- enjoying the run without the impact. Both of the co-founders are Ironman triathletes and understand the pain of overuse injuries.

    The two set out to create an evolution in fitness with an elliptical-bicycle hybrid. Launched in 2010, the product is sold at 250 retail locations and has booked more than $30 million in revenue.

    This is the first real innovation in the bicycle since the mid-1970s and has the potential to bring in buyers from both the elliptical and runner markets.


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    The outdoor biking market alone counts 38 million adults and sales of $2.2 billion annually. Add in potential sales from elliptical users (28 million users and $1.2 billion) and the 78 million Americans that run outdoors or on a treadmill and you’ve got a huge market like none other in fitness equipment.

    The ElliptiGO looks like a bicycle but functions like an elliptical trainer. Users stand on the two foot pedals and propel the bike with a running motion. The patented design passes the force through the two wheels for forward movement. It’s all the benefit of running but without the heavy impact on a runner’s knees.

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    Founded in 2010, the company has booked more than $30 million in sales on 19,000 bikes sold in 50 countries. The ElliptiGO is sold in more than 250 retail locations and is protected with 34 patents (18 utility and 16 design) in seven countries. Here's the ElliptiGO in action.

    The company’s aggressive marketing has paid off in more than just sales. More than a dozen Olympians are using the ElliptiGO for training, and the bikes are used by more than 50 college athletic programs and at 40 high schools. The popularity of the bike has led to endorsements from more than 100 elite runners including 2014 Boston Marathon winner Meb Keflezighi.

    That kind of feedback from the athletic community is sure to drive sales.

    And the company has yet to expand to its full market potential. To date, the ElliptiGO has been marketed to the elliptical and adult biking markets. Sales have been impressive but pale against the potential revenue on future market opportunities such as the children’s and commuter markets.

    The company is raising up to $1 million at $6.50 per preferred share in a Regulation CF deal open to all investors on StartEngine. Funds will allow the company to continue its aggressive marketing push and test pricing for a mass-market push.

    As with all investments, I encourage you to do your own due diligence. I haven’t yet done the detailed market and valuation analysis on the ElliptiGO that I do on the highlighted monthly deals in Pre-IPO Millionaire, but the company could be a real disruptor and a great opportunity for investors. For more information, click here.

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    Street Authority
     
    Last edited by a moderator: Feb 17, 2017
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