Everything should be made as simple as possible, but not simpler -- Albert Einstein
Eat a live frog first thing in the morning and nothing worse
will happen to you the rest of the day -- Mark Twain
That was actually pretty damn uninformative. Earnings can cause big stock moves!? For real!?
The fact that earnings cause moves is obvious to even the dopiest of us, as your post clearly reveals.
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The more experienced a trader becomes the more difficult it becomes to see the market through fresh eyes. It is much easier to ridicule than to educate and pass on one's early mistakes. Everyone I think is guilty of this at one time or another, but one thing is for sure; even the most experienced and successful traders can be humbled by the Market.
Even if a trader has no desire to help a newbie with some insight gained through their own experiences, the trader should not hold the newbie in such disdain for he/she may be the one on the other side of your trade and therefore ultimately quite necessary.
i agree with leo on the disappointment in reading the article. besides time of day, day of week could be a consideration. also consider the difference between scheduled and actual report date (amex exchange is great for that difference, grrr) as well as proximity to other "big" reports or calender events (like holidays)
Smart people can't trade.
God is for those who refuse responsibility.